Digital brand protection firm Allure Security has raised $17 million in a Series B funding round, bringing the total raised by the company to $43 million.
The fresh investment round was led by Riverside Acceleration Capital, with additional support from previous investors Curql, Glasswing Ventures, and Gutbrain Ventures.
A spin-off from Columbia University, Boston-based Allure was founded in 2009. It has built an AI-native platform that protects brands and prevents account takeover fraud.
The company scans the internet, social media platforms, mobile application stores, and the dark web to identify and dismantle brand impersonation threats, including phishing domains, fake identities, rogue software, and disinformation attacks.
Allure also built deception technology to hinder attackers’ efforts by injecting fake credentials into phishing sites to render compromised data useless.
The company seeks to protect both businesses and their customers by dismantling the infrastructure used in attacks and preventing future incidents.
According to Allure, its technology relies on AI to continuously monitor domain registrations and web content changes to detect scams, even those hidden using cloaking techniques.
The company will use the fresh investment to expand its platform’s capabilities and to scale its go-to-market efforts.
“Customers don’t need another stream of alerts. They need a partner that takes full responsibility for the outcome. Our model combines autonomous AI agents with expert human judgment, so we don’t have to choose between speed and accuracy. We deliver both,” said Allure Security CEO Josh Shaul.
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